Why men are dumping their underwear

After we came up with a new design for men's dress shirts our focus shifted to Men's underwear. Frustrated with the design of modern underwear we decided to create a new design centered around amazing fabric and a new pouch fly design.

Our New pouch fly Mesh underwear

We wanted to pick an amazing fabric that was breathable and stretchy we also wanted to come up with a new design for the fly. This was actually more difficult than we thought. Trying to come up with a new design for a basic item of underwear that nobody in the world has ever created! We wanted to create a design that kept man's most valuable items separated and in place all day long. This means that men don't need to be constantly adjusting themselves. We started out modifying existing underwear and my wife Kelly was sewing all sorts of sizes and designs. I would test them out and give her feedback and the design evolved over time until we made something that felt amazing.

We started out with a short boxer brief design and they were an immediate hit with men looking for a new level of comfort in their underwear. Some of our customers, literally threw all of their old underwear away!

Our customers started asking us for a longer version. So we went back to the factory and now we have a long trunk version that has been even more popular and has sold out in the first few weeks of us making them. So now we are going back to the factory to make some more and offer some different colors.

What's next . Stop by to find out about our next exciting project.

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